If you've been around towing for more than five minutes, you already know Towbook. It's the platform most small fleets start on, and for a lot of them, it's the only software they'll ever use. There's a reason for that — it works, it's familiar, and most motor clubs and dispatchers already know it inside out. But "everyone uses it" isn't the same thing as "it's the right fit for your shop." So let's break it down honestly.

What Towbook Does Well

Towbook has been around long enough that the rough edges have been sanded down. The motor club integrations are mature. The dispatcher interface is something most experienced dispatchers can pick up in a day. The mobile app gets the job done for drivers in the field, and the reporting — while not flashy — gives you the basics most owners actually need.

If you take one new dispatcher off the street and put them in front of Towbook, they will be productive within a week. That alone is worth a lot when you're trying to hire and turn people loose without holding their hand for a month.

Where Towbook tends to fall short

• Customization is limited. If your operation has a workflow that doesn't fit the standard Towbook flow, you bend to the software — not the other way around.
• Reporting is functional, not deep. Want to slice revenue by motor club, by driver, by time of day, by location? You can get there, but it takes work.
• The pricing creeps. Add-ons, extra users, mobile licenses — by the time you're fully loaded, it's not the cheap option people remember it being.
• It's a generalist tool. It tries to do everything for everyone, which means it doesn't always do any one thing exceptionally well.

The Main Alternatives — and Who They're For

There are a handful of platforms that compete with Towbook for small and mid-size fleets. None of them are objectively better. They're just different trade-offs.

Omadi

Cleaner interface than Towbook, more modern feel, and the reporting is more flexible out of the box. Tends to fit operators who care about data and want to see their business in dashboards instead of spreadsheet exports. The downside: it's typically more expensive, and motor club workflow can feel less plug-and-play than Towbook.

TRAXERO (Tracker / Dispatch Anywhere)

Built for fleets that have grown past "one guy doing dispatch in his head." Heavier on features, heavier on price. If you have multiple yards, multiple shifts, and need real operational reporting, it's worth a look. If you're running three trucks, it's overkill.

Beacon Software

A solid mid-tier option that tries to give you most of what Towbook offers at a different price point. Some operators love it, some find the support response slower than they'd like. Worth a demo if you're price-sensitive but don't want to lose features.

Ranger SST and others

There are a half-dozen smaller players that show up in conversations — Ranger SST, TowSoft, Swoop (more impound-focused), and so on. They each have their niche. None of them have Towbook's market share, which means fewer dispatchers will know them coming in.

The Honest Answer for Most Small Fleets

Most small towing operators don't need to switch. They need to use what they already have better. We see fleets paying for Towbook and only using 40% of what it offers — no custom reports, no automation, no driver scorecards built from the data already sitting there. Switching software is expensive, painful, and rarely fixes the actual problem.

That said, if you're running into specific walls — reporting limits, multi-yard complexity, or a workflow Towbook just can't bend to — there are real reasons to look elsewhere. Just go in with a list of what you need the new software to do, not just a list of what the old one frustrates you about.

The Questions to Ask Before You Switch Anything

1. What specifically is my current software not doing that's costing me money?
2. What's the actual learning curve for my dispatchers — and what does that downtime cost me?
3. Do the motor clubs I run for integrate cleanly with the new platform?
4. What's the total cost over 24 months — base, users, mobile, support, integrations?
5. If I just used 100% of my current software's features, would I still need to switch?

That last one is the one most people skip. It's also usually the one that saves them the most money.

Most small towing companies don't lose money in big, dramatic ways. They lose it slowly — in small, repeated dispatch decisions that nobody's tracking. After years of seeing the same patterns play out, these are the five mistakes that quietly kill more small fleets than anything else.

Mistake #1: Letting Dispatchers Wing Every Call

No script. No standard ETA process. No customer update protocol. Just whoever's on the phone doing their best in the moment. The result: every customer gets a different experience, every driver gets dispatched a different way, and there's no way to train someone new without "shadowing" them for two months.

Fix it: Write down what a normal call sounds like — open, ETA, payment, dispatch, follow-up. One page. Train every dispatcher on it. The script is not there to make them sound like robots. It's there so the operation runs the same whether your best dispatcher is working or your newest one is.

Mistake #2: Tracking Call Volume Instead of Revenue Per Call

"We did 80 calls last week." Okay — at what average ticket? With what cancel rate? What was the revenue per dispatched truck? Call volume alone tells you nothing about whether the business is healthy.

Fix it: Pick three numbers and track them weekly: revenue per call, cancel rate, and percentage of calls answered within two minutes. That's it. Once those three trend up, the business gets healthier whether you grow call volume or not.

Mistake #3: Ignoring Motor Club Requirements Until You Get Deactivated

Motor clubs do not warn you nicely before they pull your account. Miss the ETA window enough times, fail enough random audits, miss enough status updates on the GOA process — and one day the calls just stop. The dispatcher checks the queue and there's nothing there. You don't get a call from a rep. You get silence.

Fix it: Print the requirements for every motor club you run. Tape them next to the dispatch screen. Audit your own performance against them weekly — before the motor club does it for you.

Mistake #4: Failing to Update Customers When ETAs Change

The customer who calls back wanting an update is not the problem. The customer who doesn't call back — who just quietly decides they'll never use you again — is the problem. And the cause is almost always the same: you gave them a 30-minute ETA, it became 75 minutes, and nobody told them why.

Fix it: The rule is simple. If the ETA changes by more than 15 minutes, the dispatcher proactively calls or texts the customer. Not when they ask. Before they ask. This one habit will do more for your customer retention than any review campaign.

Mistake #5: No Real After-Hours Protocol

"After 6, the calls just forward to whoever's on call." Translation: you don't have an after-hours protocol. The on-call guy might pick up. He might not. The customer might get a clean handoff. They might get voicemail and a return call 40 minutes later. Meanwhile your competitors who actually staff their phones at 2 a.m. are eating your lunch.

Fix it: Decide what after-hours looks like for your operation. Either commit to a real overnight dispatcher, a contracted overflow service, or a documented response standard the on-call person has to meet. Whatever you pick — write it down, train to it, and measure it.

The Common Thread

Every one of these mistakes has the same root cause: the operation depends on memory and good intentions, not on systems. When you systemize even one of these — even badly at first — the business gets easier to run almost overnight. Pick one this week and fix it. Don't try to fix all five at once. That's a separate mistake.

Most owners want to "measure their drivers" — and most of them never start because they think it needs to be perfect on day one. It doesn't. Here's a 30-day plan that gets you from zero to a real, working driver KPI system without the headache.

Why Most Driver KPI Systems Fail

They fail for the same reason most operational changes fail in small fleets — they try to track too much, too soon, with no plan for what to do with the data. The result is a wall of numbers nobody looks at, drivers who roll their eyes at the system, and an owner who quietly goes back to managing on gut feel.

This plan is the opposite. Three metrics. Four weeks. One conversation per driver. That's it.

Week 1: Pick Three Metrics. Just Three.

The temptation is to track everything — calls, revenue, cancels, ETA, fuel, damage, customer ratings, accident-free days. Resist it. Pick three numbers that actually describe whether a driver is doing the job. The three we recommend for most small fleets:

• Calls completed per shift. Productivity. Easy to pull from any dispatch software.
• Revenue per call. Is the driver upselling appropriately, working complete tickets, and not bleeding revenue on every job?
• Customer feedback rate. Could be a thumbs up/down, a star rating from the motor club, or just complaints per 100 calls. Pick one and stick with it.

That's the whole list. You can add more later. Don't.

Week 2: Get the Data Flowing

Most of what you need is already in your dispatch software. Towbook, Omadi, Beacon, whatever — they all track call counts and revenue per driver. What you usually have to set up is a way to actually see it weekly without re-pulling reports every time.

• Build (or have built) a one-page report that shows the three numbers for every driver, week over week.
• Decide the cadence: weekly is the sweet spot. Monthly is too slow to course-correct. Daily is too noisy.
• Pick a day and time you'll review it every week without fail. Tuesday morning is a good default.

Week 3: Share the Scores

This is the step people skip. The whole point of measuring drivers is to let them see where they stand. Pin the scores in the dispatch office. Email them. Post them in the group chat. Whatever fits your operation.

What happens when drivers can see their numbers next to each other is one of the most reliable things in towing — the bottom three start fighting to not be on the bottom, the top three start competing with each other, and the middle five quietly get better. You don't have to say a word.

One rule: show numbers, not commentary. No editorializing, no "see Mike crushing it this week" notes. Just the data. The drivers will draw their own conclusions, and those conclusions land harder than anything you'd say.

Week 4: One Conversation Per Driver

At the end of the first month, sit down with each driver for 10 minutes. Not a meeting. Not a review. Just a conversation. Three questions:

1. Looking at your numbers, what stands out to you?
2. What's making it hard to be better on any of them?
3. What's one thing we could change that would help?

You'll learn more about your operation from these five conversations than from any consultant report. And the drivers will know — for the first time — that you're paying attention, not just to whether they show up, but to whether they're doing the job well.

After 30 Days

You'll have a working KPI system. It will be rough. The numbers will have weird quirks the first month. One driver will complain that the scoring isn't fair. Another will quietly start outworking everyone. That's exactly what's supposed to happen.

From here, the system gets better by small adjustments — refining a metric, adding a fourth one if it earns its place, building in a small bonus tied to the top score. But don't make those changes in month one. Let the basic system run, and let the drivers see that you're going to keep doing this every week. That consistency is what turns a "KPI system" into a culture.

This Privacy Notice for Six 2 Six Solutions LLC ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you visit our website at https://six2sixsolutions.com or any website of ours that links to this Privacy Notice, or engage with us in other related ways, including any marketing or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at advisor@six2sixsolutions.com.

Summary of Key Points

This summary provides key points from our Privacy Notice. More detail follows in the full notice below.

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• email addresses
• names
• contact preferences
• contact or authentication data

Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

The information we collect includes:

• Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, settings, and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports, and hardware settings).
• Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, internet service provider and/or mobile carrier, operating system, and system configuration information.
• Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. We may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
• To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
• To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.

3. When and With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

5. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

6. Do We Collect Information From Minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at advisor@six2sixsolutions.com.

7. What Are Your Privacy Rights?

In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using the contact details provided in Section 11 below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If you have questions or comments about your privacy rights, you may email us at advisor@six2sixsolutions.com.

8. Controls For Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

9. Do United States Residents Have Specific Privacy Rights?

In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.

Categories of Personal Information We Collect

The table below shows the categories of personal information we have collected in the past twelve (12) months. The table includes illustrative examples of each category and does not reflect the personal information we collect from you. For a comprehensive inventory of all personal information we process, please refer to Section 1 above.

Category	Examples	Collected
A. Identifiers	Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name	NO
B. Personal information as defined in the California Customer Records statute	Name, contact information, education, employment, employment history, and financial information	NO
C. Protected classification characteristics under state or federal law	Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data	NO
D. Commercial information	Transaction information, purchase history, financial details, and payment information	NO
E. Biometric information	Fingerprints and voiceprints	NO
F. Internet or other similar network activity	Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements	NO
G. Geolocation data	Device location	NO
H. Audio, electronic, sensory, or similar information	Images and audio, video or call recordings created in connection with our business activities	NO
I. Professional or employment-related information	Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us	NO
J. Education Information	Student records and directory information	NO
K. Inferences drawn from collected personal information	Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics	NO
L. Sensitive personal information		NO

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels;
• Participation in customer surveys or contests; and
• Facilitation in the delivery of our Services and to respond to your inquiries.

Sources of Personal Information

Learn more about the sources of personal information we collect in Section 1 above.

How We Use and Share Personal Information

Learn more about how we use your personal information in Section 2 above.

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information in Section 3 above.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.

Your Rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• Right to know whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request the deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to non-discrimination for exercising your rights
• Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California's privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")

Depending upon the state where you live, you may also have the following rights:

• Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
• Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in California, Delaware, and Maryland)
• Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in Minnesota and Oregon)
• Right to obtain a list of third parties to which we have sold personal data (as permitted by applicable law, including the privacy law in Connecticut)
• Right to review, understand, question, and depending on where you live, correct how personal data has been profiled (as permitted by applicable law, including the privacy law in Connecticut and Minnesota)
• Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including the privacy law in California)
• Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including the privacy law in Florida)

How to Exercise Your Rights

To exercise these rights, you can contact us by emailing us at advisor@six2sixsolutions.com, or by referring to the contact details at the bottom of this document.

Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.

Request Verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at advisor@six2sixsolutions.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

California "Shine The Light" Law

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in Section 11 below.

10. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

11. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at advisor@six2sixsolutions.com or contact us by post at:

Six 2 Six Solutions LLC
5900 Balcones Dr, Suite 100
Austin, TX 78731
United States

12. How Can You Review, Update, or Delete the Data We Collect From You?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please contact us at advisor@six2sixsolutions.com.

These Terms of Service ("Terms") constitute a legally binding agreement between you, whether personally or on behalf of an entity ("you"), and Six 2 Six Solutions LLC ("we," "us," or "our"), concerning your access to and use of the https://six2sixsolutions.com website, as well as any other media form, media channel, mobile website, or mobile application related, linked, or otherwise connected thereto (collectively, the "Services").

You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Terms. If you do not agree with all of these Terms, then you are expressly prohibited from using the Services and you must discontinue use immediately.

Supplemental terms and conditions or documents that may be posted on the Services from time to time are hereby expressly incorporated herein by reference. We reserve the right, in our sole discretion, to make changes or modifications to these Terms at any time and for any reason. We will alert you about any changes by updating the "Last updated" date of these Terms, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review these Terms to stay informed of updates. Your continued use of the Services after the date such revised Terms are posted constitutes acceptance of the changes.

The Services are intended for users who are at least 18 years of age. Persons under the age of 18 are not permitted to use or register for the Services.

1. Our Services

The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable.

The Services consist of (i) informational content about towing operations consulting, (ii) free downloadable resources such as checklists and self-assessments, (iii) a contact and discovery call booking system, and (iv) related materials. The Services do not, by themselves, constitute the formation of a consulting engagement. A paid consulting engagement is only formed upon execution of a separate written agreement between us and a client, as further described in Section 9.

2. Intellectual Property Rights

Our intellectual property. We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, graphics, articles, blog posts, downloadable resources, checklists, assessments, playbooks, and standard operating procedures (collectively, the "Content"), as well as the trademarks, service marks, and logos contained therein (the "Marks"). Our Content and Marks are protected by copyright and trademark laws of the United States and international laws.

Your use of our Services. Subject to your compliance with these Terms, we grant you a non-exclusive, non-transferable, revocable license to access the Services and to download and use our free downloadable resources, solely for your personal, non-commercial use or internal business use within your own organization.

Except as set forth in this section, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.

3. User Representations

By using the Services, you represent and warrant that: (1) all information you submit will be true, accurate, current, and complete; (2) you have the legal capacity and you agree to comply with these Terms; (3) you are not a minor in the jurisdiction in which you reside; (4) you will not access the Services through automated or non-human means, whether through a bot, script, or otherwise; (5) you will not use the Services for any illegal or unauthorized purpose; and (6) your use of the Services will not violate any applicable law or regulation.

4. Prohibited Activities

You may not access or use the Services for any purpose other than that for which we make the Services available. As a user of the Services, you agree not to:

• Systematically retrieve data or other content from the Services to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us.
• Make any unauthorized use of the Services, including collecting usernames and/or email addresses of users by electronic or other means for the purpose of sending unsolicited email, or creating user accounts by automated means or under false pretenses.
• Use the Services to advertise or offer to sell goods and services.
• Circumvent, disable, or otherwise interfere with security-related features of the Services.
• Engage in unauthorized framing of or linking to the Services.
• Trick, defraud, or mislead us and other users, especially in any attempt to learn sensitive account information.
• Make improper use of our support services or submit false reports of abuse or misconduct.
• Engage in any automated use of the system, such as using scripts to send comments or messages, or using any data mining, robots, or similar data gathering and extraction tools.
• Interfere with, disrupt, or create an undue burden on the Services or the networks or services connected to the Services.
• Attempt to bypass any measures of the Services designed to prevent or restrict access to the Services, or any portion of the Services.
• Copy or adapt the Services' software.
• Decipher, decompile, disassemble, or reverse engineer any of the software comprising or in any way making up a part of the Services.
• Use the Services in a manner inconsistent with any applicable laws or regulations.
• Use the Services to compete with us or for any revenue-generating endeavor that we have not expressly authorized.

5. User Submissions and Contributions

If you send us any feedback, suggestions, ideas, or other materials regarding the Services (collectively, "Submissions"), you agree that we may use and exploit such Submissions for any lawful purpose, commercial or otherwise, without acknowledgment or compensation to you. You hereby waive all moral rights to any such Submissions and warrant that any such Submissions are original to you or that you have the right to submit them.

6. Third-Party Websites and Content

The Services may contain links to other websites ("Third-Party Websites") as well as articles, photographs, text, graphics, software, and other content belonging to or originating from third parties ("Third-Party Content"). Such Third-Party Websites and Third-Party Content are not investigated, monitored, or checked for accuracy, appropriateness, or completeness by us, and we are not responsible for any Third-Party Websites accessed through the Services or any Third-Party Content posted on, available through, or installed from the Services, including the content, accuracy, offensiveness, opinions, reliability, privacy practices, or other policies of or contained in such Third-Party Websites or Third-Party Content.

7. Services Management

We reserve the right, but not the obligation, to: (1) monitor the Services for violations of these Terms; (2) take appropriate legal action against anyone who, in our sole discretion, violates the law or these Terms; (3) in our sole discretion and without limitation, refuse, restrict access to, limit the availability of, or disable (to the extent technologically feasible) any of your contributions or any portion thereof; (4) in our sole discretion and without limitation, notice, or liability, remove from the Services or otherwise disable all files and content that are excessive in size or are in any way burdensome to our systems; and (5) otherwise manage the Services in a manner designed to protect our rights and property and to facilitate the proper functioning of the Services.

8. Privacy Policy

We care about data privacy and security. Please review our Privacy Policy. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Terms.

9. Consulting Engagements

Use of the Services, including reading articles, downloading free resources, or booking a discovery call, does not by itself create a consulting engagement, advisory relationship, or any other paid services relationship between you and us. Any paid consulting engagement is governed by a separate written agreement (a "Consulting Agreement") signed by both parties.

Information provided through the Services, including downloadable resources and articles, is general in nature and is provided for informational purposes only. It does not constitute specific professional advice tailored to your operation and should not be relied upon as such.

10. No Guarantee of Results

You acknowledge and agree that we make no representation, warranty, or guarantee regarding any specific business outcome, financial result, operational improvement, cost reduction, revenue increase, motor club approval, employee performance change, or other outcome from your use of the Services or any subsequent consulting engagement. Any examples, case studies, scenarios, or projections referenced in the Services are illustrative only and are not a promise or guarantee of similar results in your operation.

11. Term and Termination

These Terms shall remain in full force and effect while you use the Services. WITHOUT LIMITING ANY OTHER PROVISION OF THESE TERMS, WE RESERVE THE RIGHT TO, IN OUR SOLE DISCRETION AND WITHOUT NOTICE OR LIABILITY, DENY ACCESS TO AND USE OF THE SERVICES (INCLUDING BLOCKING CERTAIN IP ADDRESSES), TO ANY PERSON FOR ANY REASON OR FOR NO REASON, INCLUDING WITHOUT LIMITATION FOR BREACH OF ANY REPRESENTATION, WARRANTY, OR COVENANT CONTAINED IN THESE TERMS OR OF ANY APPLICABLE LAW OR REGULATION. WE MAY TERMINATE YOUR USE OR PARTICIPATION IN THE SERVICES AT ANY TIME, WITHOUT WARNING, IN OUR SOLE DISCRETION.

12. Modifications and Interruptions

We reserve the right to change, modify, or remove the contents of the Services at any time or for any reason at our sole discretion without notice. However, we have no obligation to update any information on our Services. We will not be liable to you or any third party for any modification, price change, suspension, or discontinuance of the Services.

We cannot guarantee the Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Services, resulting in interruptions, delays, or errors. We reserve the right to change, revise, update, suspend, discontinue, or otherwise modify the Services at any time or for any reason without notice to you. You agree that we have no liability whatsoever for any loss, damage, or inconvenience caused by your inability to access or use the Services during any downtime or discontinuance of the Services.

13. Governing Law

These Terms and your use of the Services are governed by and construed in accordance with the laws of the State of Texas applicable to agreements made and to be entirely performed within the State of Texas, without regard to its conflict of law principles.

14. Dispute Resolution

Informal Negotiations. To expedite resolution and control the cost of any dispute, controversy, or claim related to these Terms (each a "Dispute" and collectively, the "Disputes"), the parties agree to first attempt to negotiate any Dispute informally for at least thirty (30) days before initiating any litigation. Such informal negotiations commence upon written notice from one party to the other.

Binding Arbitration. If the parties are unable to resolve a Dispute through informal negotiations, the Dispute (except those Disputes expressly excluded below) will be finally and exclusively resolved by binding arbitration. The arbitration shall be commenced and conducted under the Commercial Arbitration Rules of the American Arbitration Association ("AAA"). The arbitration shall take place in Travis County, Texas, except to the extent otherwise required by applicable law. The parties agree to share equally the costs of arbitration. The arbitrator shall apply the laws of the State of Texas.

Exceptions to Informal Negotiations and Arbitration. The parties agree that the following Disputes are not subject to the above provisions concerning informal negotiations and binding arbitration: (a) any Disputes seeking to enforce or protect, or concerning the validity of, any of the intellectual property rights of a party; (b) any Dispute related to, or arising from, allegations of theft, piracy, invasion of privacy, or unauthorized use; and (c) any claim for injunctive relief.

15. Corrections

There may be information on the Services that contains typographical errors, inaccuracies, or omissions, including descriptions, pricing, availability, and various other information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update the information on the Services at any time, without prior notice.

16. Disclaimer

THE SERVICES ARE PROVIDED ON AN AS-IS AND AS-AVAILABLE BASIS. YOU AGREE THAT YOUR USE OF THE SERVICES WILL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE SERVICES AND YOUR USE THEREOF, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE SERVICES' CONTENT OR THE CONTENT OF ANY WEBSITES OR DOWNLOADABLE RESOURCES LINKED TO THE SERVICES.

17. Limitations of Liability

IN NO EVENT WILL WE OR OUR DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT, LOST REVENUE, LOSS OF DATA, OR OTHER DAMAGES ARISING FROM YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE LESSER OF (A) THE AMOUNT PAID, IF ANY, BY YOU TO US DURING THE SIX (6) MONTH PERIOD PRIOR TO ANY CAUSE OF ACTION ARISING, OR (B) ONE HUNDRED U.S. DOLLARS ($100.00 USD).

18. Indemnification

You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys' fees and expenses, made by any third party due to or arising out of: (1) your use of the Services; (2) breach of these Terms; (3) any breach of your representations and warranties set forth in these Terms; or (4) your violation of the rights of a third party, including but not limited to intellectual property rights.

19. User Data

We will maintain certain data that you transmit to the Services for the purpose of managing the performance of the Services, as well as data relating to your use of the Services. Although we perform regular routine backups of data, you are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Services. You agree that we shall have no liability to you for any loss or corruption of any such data, and you hereby waive any right of action against us arising from any such loss or corruption of such data.

20. Electronic Communications, Transactions, and Signatures

Visiting the Services, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the Services, satisfy any legal requirement that such communication be in writing. YOU HEREBY AGREE TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS, AND OTHER RECORDS, AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES, AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED BY US OR VIA THE SERVICES.

21. Miscellaneous

These Terms and any policies or operating rules posted by us on the Services or in respect to the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Terms shall not operate as a waiver of such right or provision. These Terms operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by any cause beyond our reasonable control. If any provision or part of a provision of these Terms is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable from these Terms and does not affect the validity and enforceability of any remaining provisions. There is no joint venture, partnership, employment, or agency relationship created between you and us as a result of these Terms or use of the Services.

22. Contact Us

In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, please contact us at:

Six 2 Six Solutions LLC
5900 Balcones Dr, Suite 100
Austin, TX 78731
United States
advisor@six2sixsolutions.com